PR + Social Media: Should you contact the media via social media?

Published on February 16, 2012

The way we communicate has changed forever. Social media is now an integral part of our public relations programs and should be an integral part of yours as well. The rule of thumb for contacting the media via social media is this – know the person, their beat, their interests and their publication, program or blog, and then pitch a great story!

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Conde Nast to Fold Gourmet Magazine

Published on October 5, 2009

Okay, so even I’m shocked by this one.  Gourmet magazine will publish its last issue…

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Merlot brings home six ADDYS and Media Person of the Year!

Published on March 21, 2009

At this year’s Addy Awards show, Merlot Marketing brought home six Addys: three gold and…

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Losing the real deal

Published on June 19, 2008

Journalists have been given a hard time lately and rightfully so. They editorialize when they…

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