What’s a brand really worth? One retailer tops $129 billion

Published on January 15, 2009

In addition to being the world’s largest retailer, Wal-Mart now tops the list as the ‘largest’…

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More power to the people!

Published on January 5, 2009

As if marketers weren’t already frustrated by the ever-expanding technology that allows consumers to choose…

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Super Bowl ads top $3 million, big companies fall out

Published on December 21, 2008

September usually marks the complete line-up of Super Bowl advertisers; however, this year, September highlighted…

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Motrin makes moms mad: Viral ad campaign a little too ‘viral’

Published on November 30, 2008

I am the last person (or more specifically put, mom) in the world to get…

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Don’t be a ‘Twittiot.’

Published on October 28, 2008

So, although I loved the term(s) coined by Jeremy Pepper (Twitter-idiocy or Twitteriocy, he’s in…

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What’s in a Name? Apparently $66.6 Billion!

Published on October 13, 2008

According to Interbrand, Coca-Cola is the world’s most valuable brand.  Basing its rakings on sales,…

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Merlot makes The List, again!

Published on October 6, 2008

Merlot Marketing was once again named one of the Fastest-growing Companies by the Sacramento Business…

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Re-addressing the CREW

Published on September 24, 2008

I had the pleasure of doing a Web 2.0 presentation for the board members of…

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You Might Be Your Firm’s Best Marketer.

Published on September 21, 2008

As a columist for the Sacramento Business Journal, here is my latest article: You might be…

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Starfish and Starbursts: It’s really that simple

Published on September 14, 2008

Everyone is asking: What is Social Media?  Well, I think better than a starfish or ‘prizm,’ a more…

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