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Biz Smarts: Why the Word 'Sponsor' is Best Seen as a Verb

Published on October 4, 2018

Sponsorship opportunities are everywhere, from the Super Bowl halftime show and the Tour de France…

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Nike’s Neon-Shoe Stunt – A “Marketing Masterstroke”

Published on August 21, 2012

It’s nothing new that Nike is the maker of all things athletic. We’re so used to seeing the Nike swoosh on shirts, shorts, balls and shoes that we may not even notice it anymore. But, if you watched even one track race or boxing match at this year’s London Olympics you will have noticed that athletes from all across the globe were sporting the Nike ‘Volt’ Flyknit; a neon yellow/green shoe scientifically engineered to draw our attention.

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