“Pepsi Sucks!” According to Yankees Fans. Pepsi Promotion Backfires.

Published on April 19, 2009

Pepsi over-promised and under-delivered on its New York Yankees promotional tie-in. Fans showed up early…

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Mattel’s Barbie Real-Life Dream House Generates Buzz!

Published on March 18, 2009

Mattel’s PR stunts continue to garner press coverage.  I can’t say it’s always the best…

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Flying Billboard Gets Mixed Reviews

Published on March 4, 2009

Southwest Airlines has received mixed reviews for its recent promotion of Sports Illustrated’s 2009 Swimsuit…

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