A Modern Definition of Public Relations

Published on March 6, 2012

Earlier this month, the Public Relations Society of America (PRSA) released the winning modern definition of PR as: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” We’re curious to know – do you agree?

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Published on January 31, 2012

With the mainstream use of social media, it’s not shocking that more and more brands are leveraging this movement by establishing a social media presence through Facebook, Twitter, YouTube, etc. But what is shocking is how some of these brands are going about doing it.

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4 Crucial Tips for TV Coverage Success

Published on September 7, 2011

Our team continues to do a fantastic job connecting with producers of the top national…

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