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repositioning

WHY J.C. PENNEY MISSED THE TARGET

Published on July 12, 2012

The new marketing campaign and pricing strategy for JCPenney was supposed to boost brand engagement, sentiment, and most importantly, boost sales. I definitely give the company kudos for its daring moves, but somewhere along the way the strategy and execution simply missed the “target.”

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Repositioning Your Brand for Success in the “New Economy”

Published on June 26, 2012

It’s a healthy process for any company to take a step back and evaluate whether their brand needs to be repositioned for success in the “New Economy.”

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