Community bank marketing cashes in on big-bank backlash

Published on April 25, 2012

A few weeks back our client, River City Bank, was featured in the Sacramento Business Journal for the “New Yorker Campaign” that I’m proud to say, Merlot Marketing developed. Of course, we need to brag a little. We are thrilled to announce that Merlot Marketing has been recognized by the American Advertising Federation (AAF) regionally with an ADDY and recently received an ADDY for the district, which includes Northern California and Northern Nevada. The campaign is now on its way to the National ADDY awards in Washington D.C.!

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Social media promotion requires planning

Published on June 6, 2011

Campaigns should be organized, engaging, meaningful and fun Premium content from Sacramento Business Journal –…

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Tips on how to ‘socialize’ your public relations

Published on March 28, 2011

Friday, March 25, 2011 Sacramento Business Journal – by Debi Hammond, Contributing writer, Marketing Facebook,…

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Advertising can take you only so far

Published on February 9, 2011

Make sure customers’ experience is in line with marketing promise Sacramento Business Journal – by…

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A winning website starts with the basics

Published on October 11, 2010

Friday, October 1, 2010 Biz Savvy Focus should be on messaging, usability, personality, then design…

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To Reach Your Customers, Be Where They Are

Published on April 2, 2010

Online Marketing is Here to Stay, it’s Time to get in on the Action Sacramento…

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No. 1 Social Media Mistake: Starting with tools instead of strategy

Published on December 7, 2009

Friday, December 04, 2009 Strategy often overlooked in social media Set your goals from the…

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Learn to adapt to new ways of doing business

Published on October 16, 2009

Change is inevitable; success comes from harnessing its power Sacramento Business Journal – by Debi…

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You Might Be Your Firm’s Best Marketer.

Published on September 21, 2008

As a columist for the Sacramento Business Journal, here is my latest article: You might be…

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