The #1 Tip for Pitching Radio News: Reporter Kitty O'Neal, iHeart Radio

Merlot’s SpeedBriefings™ With…iHeart Radio

We are turning the tables on the media! It’s time for PR pros to interview editors and reporters instead of just pitching them. Our aim is to understand how changes in technology and human behavior are affecting their business, and to determine what we (as public relations professionals) can do to better serve this evolving print/digital industry.

In this episode, we interview Reporter Kitty O’Neal from iHeart Radio to learn the best way to pitch her, her thoughts on using social media for pitching and how the radio industry is changing!

Check it out.

What’s the best way to send you a pitch? 1:27
How often should PR people follow-up? 1:54
What’s the best pitch you’ve received? 2:50
What’s the strangest pitch you’ve received? 3:50
What’s your biggest PR pet peeve? 4:25
What should PR people always do? 5:37
How many pitches do you receive a day? 5:48
What’s the best time to pitch you? 6:47
How long do you spend preparing each radio show? 7:37 
What’s your preferred pitch format? 8:07
How do you vet pitches? 10:22
How has the relationship between the media and PR professionals (pros?) changed? 11:15
Great pitch or great relationship – which would you choose? 12:22
How is the radio industry changing? 12:48
What’s the downside of social media? 14:22
What social platforms do you use as a reporter? 16:15
What’s one piece of advice for PR pros? 16:48

SpeedBriefings with…

Hosted by: Debi Hammond

Guest: Kitty O’Neal, Reporter, iHeart Radio
Produced by: Merlot Marketing, Inc.

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