Water, Inc. selects Merlot Marketing as Agency of Record

Merlot Marketing, Inc. (Merlot) has been named agency of record for Water, Inc., the premier distributor and supplier of water filtration and purification products, whole house water treatment systems, decorative plumbing and luxury appliances. The agency will lead regional and national public relations efforts, key branding strategy and graphic design to support new product launches and Water, Inc’s existing catalogue of products.

Since 1977, Water, Inc. has been at the forefront of healthy and sustainable living by offering the latest technologies in water filtration and purification for the home. In addition to successfully launching private label brands nationally, Water, Inc. and its network of dealers and drinking water specialists have grown to be the premier Western US representatives of quality drinking water systems and luxury kitchen appliances. The company’s territories include California, Nevada, Arizona, Utah, Colorado, New Mexico and Hawaii.

“We’ve known the Merlot team and their reputation in the home and building products category for more than 15 years,” said Chris Arnold, Vice President of Sales and Marketing at Water, Inc. “We are excited to formally leverage their expertise in strategic branding and in developing meaningful relationships with the national media on our behalf.”

“Healthy and sustainable living may have become buzzwords recently but Water, Inc. has been focused on this message for more than 40 years,” said Debi Hammond, founder and CEO of Merlot Marketing. “They have built a lasting impression as an honest company with a passion for making a difference and we’re excited about the opportunity to help tell their story.”

The first collaboration for the new partnership was the rebrand of the HousePure® suite of products, which work together to reduce chemicals and toxins throughout the entire home from point-of-entry to point-of-use. Merlot worked closely with the Water, Inc. team to create a fresh new look for the HousePure logo and develop a storytelling brochure that introduces the unique product categories and the numerous benefits of water purification for the home.

For more information about Water, Inc. and its products, please visit www.waterinc.com.

The HousePure® suite of products work together to reduce chemicals and toxins throughout your entire home from point-of-entry to point-of-use.

Water, Inc. is the premier Western U.S. distributor of quality drinking water systems. Shown: Carson, California showroom.


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