We are looking for Passionate & Talented Social Media Strategist

Merlot Marketing is a growing and dynamic agency offering opportunities to work on local and national client campaigns. As an award-winning, full-service agency, we specialize in brand strategy, advertising, public relations, social media, media planning and buying, and events and promotions.

The Social Media Strategist is responsible for helping our clients map out Social Media strategies and initiatives to participate in the conversation, engage in meaningful exchanges and create lasting relationships and communities with clients’ customers.  Our ideal candidate will be resourceful and detail-oriented.  Any employee may be required to perform other duties which may be necessary or desirable to support the agency business.

Responsibilities

This person will be responsible for senior level leadership/guidance to key accounts and will serve as the primary point of contact for client social media programs and campaigns. They will spearhead ideation and strategy formulation to ensure strategy recommendations are in alignment with the client’s goals and brand positions.

•             Provide thoughtful leadership to help guide clients in the social media space

•             Develop social media strategies

•             Implement social media initiatives

•             Develop social media content calendars

•             Develop monthly Social Media reports

•             Develop social media comms map

•             Execution of social media participation and engagement

•             Monitoring and tracking social media mentions

•             Tradeshow planning and support

•             Blog, tweet and write POVs about social media including trends, opportunities, challenges and what it means to the marketing space and business’ bottom line

•             Shares a passion for social media

•             Spearhead key accounts and manage projects, vendors and client relationships

•             Proficient in evolving web-based marketing technologies

•             Keen understanding of how social media integrates with traditional marketing initiatives

•             Develop, guide and inform ongoing strategies

•             Proactively identifies client risks and opportunities and develops strategies to minimize risk and maximize opportunities

•             Presentation and Communication Skills:

o             Confidence creating and delivering presentations to large groups of people all over the country on behalf of our clients and the agency

o             Possess the ability to articulate and educate the client about social media trends, habits and behaviors on an ongoing basis

o             Keep client apprised of social media best practices both internationally and domestically.

o             Proactively participate on internal and external client-team conference calls with prospective and existing clients.

•             Business Development Support:

o             Assist Business Development staff with creative or strategic outlines as part of the RFP or proposal process

•             Represent Merlot Marketing and clients in a professional manner at all times

Qualifications

•             BA or BS degree in related field or equivalent work experience

•             3+ years experience in media/marketing/communications position at an advertising/PR agency and 2+ years in spearheading social media in related agency/digital environment

•             Ability to think critically, identify the sources of problems and develop solutions, and deliver recommendations based on data and analysis

•             Creative and detailed-oriented

•             Strong knowledge of Search Engine Marketing and digital media space

•             Enthusiasm for technology and passion for the Internet

•             Must have excellent communication skills; both written and verbal

This is a FULL TIME position. Full time positions include health benefits and 401k profit sharing with significant potential for advancement within the company. Qualified candidates please email a resume and cover letter to Ms. Brenda Forman at brenda@merlotmarketing.com.  Be sure to include “Social Media Strategist” in the subject line. Equal Opportunity Employer.

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