What does your company name say about you?

Names are a tricky business.  Marketing agencies and law firms tend to take the less creative and egotistical route and call themselves by name, for example: Hanson Bridgett. Law firm or ad agency? Not too easy to tell. 

Other companies take a more obscure approach, which can be quite successful with the right marketing, i.e. Apple, Google, Starbucks. 

And then there is the more descriptive genre: Direct TV, UPS (United Parcel Service), Beds, Baths & Beyond. 

And then there are these:

• Every Dog has its Daycare, Inc.
• The Best Little Hairhouse in Town
• Salt and Battery Fish & Chips

And my personal favorite: http://www.bigassfans.com/

It’s descriptive, funny, memorable and there is no mistaking what they do.  So, what does your name say about your business?