What’s in a Name? Apparently $66.6 Billion!

According to Interbrand, Coca-Cola is the world’s most valuable brand.  Basing its rakings on sales, global reach, and strength of management, Interbrand says the Coca-Cola brand is worth $66.6 billion! Second and third on the list include IBM and Microsoft respectively.  Two questions: Who is managing your brand? And, what are you investing to build your brand?

Source: BusinessWeek

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