Where is your time going? Facebook, according to Nielson

Users spend more time on Facebook than any other social networking site, according to a report released this week by Nielsen.  Facebook users logged 13.9 billion minutes on the site in April, compared to 5 billion minutes on MySpace, 300 million on Twitter and 202.4 million on LinkedIn.

CNNMoney.com reported that time spent on Facebook soared close to 700 percent since April 2008, while MySpace dropped by 31 percent.  When it comes to time spent, MySpace and Facebook are still the leaders by a long shot, with Twitter only getting 1.4 percent of users time and LinkedIn getting less than 1 percent.  Want more? Got to Bulldog Reporter

Top 10 Social Networking and Blog Sites Ranked by Total Minutes for April 2009 and Their Year-over-Year Percent Growth (U.S., Home and Work)

RANK Site Apr-08 Total Minutes (000) Apr-09 Total Minutes (000) Year-over-Year
% Growth
1 Facebook 1,735,698 13,872,640 699
2 Myspace.com 7,254,645 4,973,919 -31
3 Blogger 448,710 582,683 30
4 Tagged.com 29,858 327,871 998
5 Twitter.com 7,865 299,836 3712
6 MyYearbook 131,105 268,565 105
7 LiveJournal 54,671 204,121 273
8 LinkedIn 119,636 202,407 69
9 SlashKey N/A 187,687 N/A
10 Gaia Online 173,115 143,909 -17
source: The Nielsen Company
2 Comments
  1. Glenn Mandelkern
    June 14, 2009

    The big question some of us have is, with all those users spending so much time there, how will we monetize it?

    That's in addition to the other question of "Why do I have 5000 friends on Facebook, of which only 5 in real life are close enough to change a flat tire?"

  2. debi
    June 15, 2009

    Great insight Glenn! I enjoyed the read.

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