At $100,000 Per Second, Super Bowl Ads Need to Deliver More Than Just a Laugh

Published on January 30, 2009

What makes a good Superbowl ad?  Well, besides, the obvious selling points: Sex, humor and…

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Let the games begin!

Published on January 30, 2009

It’s that time of year when everyone tunes in to see one of the largest…

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What’s a brand really worth? One retailer tops $129 billion

Published on January 15, 2009

In addition to being the world’s largest retailer, Wal-Mart now tops the list as the ‘largest’…

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More power to the people!

Published on January 5, 2009

As if marketers weren’t already frustrated by the ever-expanding technology that allows consumers to choose…

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Super Bowl ads top $3 million, big companies fall out

Published on December 21, 2008

September usually marks the complete line-up of Super Bowl advertisers; however, this year, September highlighted…

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A Holiday Classic

Published on December 18, 2008

‘Tis the Season! Happy Holidays to all that enjoy the agency life!

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Beck’s Beer Blog? Blah!

Published on December 11, 2008

So, Beck’s Beer has launched a blog, “The Daily Different.”  They’ve hired a comedian that looks…

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Social Media for Dummies

Published on December 4, 2008

The world of Social Media can be a bit overwhelming for someone just joining the…

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Motrin makes moms mad: Viral ad campaign a little too ‘viral’

Published on November 30, 2008

I am the last person (or more specifically put, mom) in the world to get…

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Pitching is an appetizer not a buffet.

Published on November 19, 2008

Have you ever received an email that if printed out it would be two pages…

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