home-and-building-products-marketing

Biz Smarts: How to Keep Your Crisis from Turning Into a Catastrophe

Published on June 20, 2018

From a business perspective, you should never let a crisis go to waste. While it may…

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home-products-marketing-agency-merlot-marketing

Elica's Varna Black Hood Draws in the Editors from This Old House

Published on June 20, 2018

Every year, we’re honored to represent some of the most influential brands in the home…

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home-appliances-PR

Biz Smarts: In the Age of Texting, Email Etiquette is Vital

Published on May 14, 2018

We have become a texting society, where full sentences have become a thing of the…

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public-relations-agency-sacramento-merlot-marketing

Biz Smarts: How to Avoid the Marketing ‘Death Spiral’

Published on April 11, 2018

When your gut instinct and evidence are at odds, which do you trust? Sometimes the…

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appliance-marketing

Embracing the Power of PR in the Digital Age

Published on January 30, 2018

It’s one thing to talk about yourself. It’s another to get people talking about you….

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home-products-marketing-agency-merlot-marketing

PR.0™ in Action!

Published on November 20, 2017

Public relations has always been about communicating your story to the public. However, today’s consumer…

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How to Avoid A Common Recruitment Pitfall

Published on September 19, 2017

If you run a business, or if you’ve ever just read a management article, here’s…

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El Dorado Winery Association Blazes New Trails in Wine Enthusiast

Published on June 21, 2017

It’s not every day that you have a chance to transform how an entire industry…

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Millennials haven’t left Facebook, but they use it differently

Published on June 27, 2016

This article was originally published on Friday, June 24, 2016 in the Sacramento Business Journal. We’re…

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Snickers with custom labels

Personalize your marketing approach

Published on December 15, 2015

Published October 16, 2015 in the Sacramento Business Journal Personalization is not only what’s “next”…

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