Merlot Marketing CEO Debi Hammond standing before a rural landscape with a tractor, promoting her talk on harnessing AI and storytelling for agricultural innovation.

Debi Hammond Talks AI and Storytelling at the Agricultural Council

April 15, 2025

Harnessing AI and Storytelling to Strengthen Agricultural Communication

Our CEO recently joined industry leaders at the Agricultural Council to share insights on how artificial intelligence and storytelling can shape the future of farming.

In her talk, she explored how emerging tech and authentic brand narratives can help agricultural businesses build stronger connections with their consumers and communitites, and stay ahead in a rapidly evolving industry. Her message was clear: innovation and authenticity are stronger together.

It was an energizing conversation about where agriculture is headed — and how thoughtful communication can drive real impact in rural communities and beyond.

Curious what it looked like? Get a sneak peek of the presentation below and check out the video Merlot produced for the event!

Slide showing Debi Hammond’s key takeaways on combining AI and storytelling, emphasizing clarity, video, and AI as a tool to enhance rather than replace creativity.
Slide from Debi Hammond’s presentation explaining how AI can automate content creation, personalize storytelling, and generate visuals for agricultural communication.
Slide from Debi Hammond’s Agricultural Council presentation highlighting how storytelling builds trust, differentiates brands, and simplifies complex agricultural topics.