Merlot Earns Prestigious Recognition at the PRSA Influence Awards

The Merlot Marketing team was honored to take home eight Influence and Merit Awards at the Public Relations Society of America, California Capital Chapter’s annual Influence Awards event. It was an exciting night to celebrate the public relations community in the greater Sacramento area, with more than 200 of the region’s most influential communicators in attendance! Merlot was awarded in the following categories:

Audiovisual:

• Influence Award – Sac Sewer Harvest Water Video: Informative video highlighting its role as California’s largest agricultural water recycling project, to pitch stakeholders for grant money.

External/Community Relations Campaigns:

• Influence Award – Jimboy’s Tacos LTO & 70th Anniversary: The brand’s first PR campaign, focused on media outreach and increasing local brand awareness, for its anniversary and limited-time menu item.
• Influence Award – NaturVet PR Campaign: A strategic 6-month campaign designed to boost brand awareness and secure editorial coverage, to increate product sales.
• Influence Award – Westlake Royal Stone Solutions’ Kerrie Kelly Partnership: Content creation for various media channel through a 2-year partnership with designer Kerrie Kelly, to boost brand awareness.
• Merit Award – Forza KBIS 2024: Media relations campaign that focused on securing media interest and meetings, for the brands Kitchen and Bath Industry Show debut.

Media Relations:

• Influence Award – Nexgrill Editorial Amplification: Developed and distributed a partially paid editorial campaign focused on spring grilling, designed to increase the brand’s consumer media coverage.

Social Media:

• Influence Award – Empava KBIS Promotion: Featured a live mermaid attraction to drive booth traffic, boost engagement and generate leads at the Kitchen and Bath Industry 2024 show.

Electronic/Digital:

• Merit Award – Roebbelen Charity Tournament: Website development and design to promote an event in under thirty days, integrating payment, sign-up, and tracking functionalities.

If you want to learn about PR.0™ and what a public relations agency like Merlot Marketing can do for your brand, read more about our services and schedule a call at 916-285-9835! Or drop us a line at hello@merlotmarketing.com.