Merlot Marketing makes Saving Sexy with CAHP Credit Union

Leading full service lender puts CHP Officers first, tapping Merlot Marketing for high-performance storytelling in the financial services space

Merlot Marketing (Merlot) has partnered with the California Association of Highway Patrolmen (CAHP) Credit Union to support the banking needs of peace officers and their families. Since being named Agency of Record (AOR) in January, 2025, Merlot has delivered arresting visuals, social media signaling, and traffic-driving ad creative and mailings, helping grow member engagement and education around financial well-being.

“Merlot Marketing has tapped into the heart of our credit union like no other agency we’ve worked with,” said Audrey Pappas, President & CEO of CAHP Credit Union. “Their ability to translate complex financial messaging into compelling, member-facing campaigns has transformed our brand presence. Merlot feels less like a vendor and more like an extension of our team. They’re proactive, responsive, and always ahead of the curve.”

With the goal of leveraging technology to serve California’s police officers and their families, Merlot has in just six months helped CAHP Credit Union raise member awareness of their full suite of financial services with an integrated campaign across all digital and physical touchpoints:

Financial Wellness booklet

ATM Screen Graphics

Brand Awareness Campaign

Member Mailings

Ad Creative

Email Marketing

Social Media

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“We’re excited to help raise awareness for CAHP Credit Union’s offerings through rich storytelling and visuals,” said Debi Hammond, CEO and Founder of Merlot Marketing. “They truly reflect the heart and passion of the Highway Patrolmen they serve, and it’s our pleasure to help spur growth in their membership.”

CAHP Credit Union has a long history of helping educate members on what’s happening in the financial world, including shopping for the best rates, paying less in fees, and taking advantage of programs available to them. With only two physical locations, they’ve leaned heavily on digital and print media as well as events including spokesperson Erik Estrada from the original 1980’s hit series “CHiPs.”

To learn more about CAHP Credit Union, visit https://cahpcu.org/.

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