Swedencare selects Merlot Marketing as Agency of Record!

 

Merlot Marketing (Merlot) has been named Agency of Record for Swedencare, a leading provider of premium pet health products and supplements. Merlot will amplify the brand’s visibility in consumer media through dynamic and strategic media engagement initiatives.

 

“We’ve seen impressive results from Merlot Marketing’s work with our subsidiary NaturVet,” said Sara Ahlström, Global Marketing Manager at Swedencare. “We’re excited to start this partnership as we showcase our ProDen PlaqueOff® products and further elevate Swedencare’s presence in the North American market.”

 

Swedencare is a global pet health company known for its premium dental and wellness products for dogs and cats. Its flagship brand, ProDen PlaqueOff®, features a unique seaweed ingredient that promotes oral health, while its expanded portfolio includes trusted names like NaturVet® and RX Vitamins®. With a focus on scientifically backed solutions, Swedencare provides a range of supplements and healthcare products designed to support pets’ overall well-being.

 

“As a devoted pet owner, I’m especially thrilled to partner with Swedencare as it leads in pet dental and wellness solutions,” said Debi Hammond, CEO and founder of Merlot Marketing. “The innovative approach Swedencare takes to pet health sets them apart, and we look forward to promoting their story.”

 

Merlot will collaborate closely with Swedencare to drive key public relations and communications efforts. Through its unique PR.0 program, which blends traditional PR with digital innovation, Merlot will engage national consumer media with compelling product and trend stories. This includes Digitally Integrated News Releases (DiNR), MAT releases and targeted outreach to increase brand awareness and industry engagement within the product category.

 

To learn more about Swedencare, visit https://swedencare.com/.