Westlake Brings Home Two Product Of The Year Titles
By Olivia Nott, Strategic PR/Marketing Advisor
At Merlot Marketing, we’re fortunate to represent some of the biggest names in the home and building space. These businesses are constantly pushing the boundaries of what is expected to make products safer, more customizable, and easier to use. Our job is to help them tell their story to a wider audience, reaching the journalists from your favorite publications and the voices that matter in the industry. And sometimes we strike gold, partnering with a leading brand while building some lifelong friendships in the process 💌
Westlake Royal Stone Solutions and Building Products is one such client. Twenty years ago we started work with Eldorado Stone, and following their purchase by Westlake in 2017 we’ve since added marquee brands such as Dutch Quality Stone and Celect® Cellular Composite Siding. As their public relations partner, we identified the opportunity to submit new products for recognition in the Home Innovation Awards. And Westlake took home not one, but two honors from this prestigious competition:
Westlake Royal Stone Solutions
Brand: Dutch Quality Stone
Category: Manufactured Stone Product of the Year
Product: Summer Plains™ Weather Ledge
Link: https://www.westlakeroyalbuildingproducts.com/stone/dutch-quality-stone/weather-ledge?color=4934
Dutch Quality Stone® Summer Plains™ Weather Ledge responds to the growing demand for residential spaces that feel warm, authentic, and timeless. Inspired by natural landscapes, its blend of sandy browns, cool greys, and blue-grey accents creates the depth and variation of naturally weathered stone.
Paired with the elongated, textured Weather Ledge profile, the colorway delivers a handcrafted, dimensional appearance with clean horizontal lines. Its versatile aesthetic works across modern, farmhouse, transitional, mountain-inspired, and traditional architecture, while pairing naturally with materials such as wood, brick, metal, glass, and concrete.
Overall, Summer Plains Weather Ledge combines authentic stone character, sophisticated color variation, and design flexibility, giving homeowners and designers a manufactured stone veneer that enhances architectural character while maintaining lasting, natural appeal.
Westlake Royal Building Products
Brand: Celect® Cellular Composite Siding
Category: Siding Product of the Year
Product: V-Groove profile
Link: https://www.westlakeroyalbuildingproducts.com/siding-and-accessories/celect/celect-siding?profile=4…
Celect® Cellular Composite Siding V-Groove from Westlake Royal Building Products combines contemporary architectural styling with engineered durability and low-maintenance performance. Its wide, flat face and distinctive V-groove geometry create crisp shadow lines and a clean, linear aesthetic suited to modern, Scandinavian, coastal, and transitional homes, with flexibility for both horizontal and vertical applications.
Beyond aesthetics, the 12-foot profile minimizes visible seams, while Celect’s patented interlocking system with gravity-lock technology creates tight, consistent connections that help resist moisture, shifting, buckling, and winds of up to 210 mph. Its cellular composite PVC construction also resists rot, insects, warping, and other common causes of exterior deterioration.
Designed for long-term ease of ownership, Celect V-Groove requires no repainting or routine caulking, while its Kynar Aquatec® finish provides UV resistance and lasting color retention. Overall, the product brings together modern design, weather resistance, installation efficiency, and reduced maintenance to provide a durable exterior siding solution built for lasting curb appeal.
Impressed that 30-year-old brands are still being recognized as innovators in the industry? Curious why your brand isn’t getting that kind of attention [yet]? Reach out to the team at Merlot Marketing to see how we can help connect you with voices that matter in your space!