Flying Billboard Gets Mixed Reviews

Published on March 4, 2009

Southwest Airlines has received mixed reviews for its recent promotion of Sports Illustrated’s 2009 Swimsuit…

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Viral Sensation! CNBC’s Rick Santelli Calls for “Chicago Tea Party”

Published on February 25, 2009

Social Media creates a marketing platform with no limits on subject matter or power given to the people.  Regardless…

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Branson’s Brilliance: Another successful PR move by British Billionaire

Published on February 16, 2009

Billionaire Richard Branson never ceases to amaze me.  When it comes to PR, the guy…

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He’s (Not So) Gr-r-r-eight! Kelloggs Fires Phelps in a Good PR Move

Published on February 10, 2009

August 19, 2008 marked an exciting day for Kellogg Company.  This is what was released…

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Originality and Creativity Missing From This Year’s Super Bowl Lineup

Published on February 4, 2009

So which Super Bowl ad was your favorite?   (If you ‘tweet,’ check this out: Super…

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At $100,000 Per Second, Super Bowl Ads Need to Deliver More Than Just a Laugh

Published on January 30, 2009

What makes a good Superbowl ad?  Well, besides, the obvious selling points: Sex, humor and…

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Let the games begin!

Published on January 30, 2009

It’s that time of year when everyone tunes in to see one of the largest…

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What’s a brand really worth? One retailer tops $129 billion

Published on January 15, 2009

In addition to being the world’s largest retailer, Wal-Mart now tops the list as the ‘largest’…

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More power to the people!

Published on January 5, 2009

As if marketers weren’t already frustrated by the ever-expanding technology that allows consumers to choose…

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Super Bowl ads top $3 million, big companies fall out

Published on December 21, 2008

September usually marks the complete line-up of Super Bowl advertisers; however, this year, September highlighted…

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