The 10 most-useful social media tools of 2012 (so far)

Published on September 10, 2012

Is there a tool you’ve discovered that you can’t live without? Have you discovered the next “Hootsuite” tool? We love shinny objects and always interested to learn more about what’s new and upcoming! Let us know

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Being a “Preferred” Customer Never Felt So… Bad

Published on September 4, 2012

As a marketing executive, I do quite a bit of traveling. For years I had relied on Hertz as our go-to rental car company. But after upgrading to a Club Gold membership, shockingly our service level dropped. Over the course of about a year, a lot of little things happened, but when little things like not having my reservation or not having a car for me became the norm, I decided to switch to Avis.

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Event Planning, How to Avoid Chaos

Published on August 31, 2012

Event planning can be one of the most fun and exciting elements of a PR pro’s responsibilities. As soon as I’m charged with an event, I immediately start visualizing all of the great menus we can create, music to be played, etc.

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Facebook tip of the week: Create Photo Albums

Published on August 29, 2012

Have you had an event recently at your business? Did you get a new shipment…

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The Original Facebook Media Kit

Published on August 28, 2012

Advertising on Facebook can be tricky. There are big gains to be made if you approach…

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Bonus Facebook tip of the week: BONUS: Include a call-to-action

Published on August 22, 2012

Don’t be afraid to ask your followers to engage with a post. All types of…

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Facebook Tip of the Week: Like other pages

Published on August 22, 2012

  If one of your partners has a Facebook page, like the page. If a…

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Nike’s Neon-Shoe Stunt – A “Marketing Masterstroke”

Published on August 21, 2012

It’s nothing new that Nike is the maker of all things athletic. We’re so used to seeing the Nike swoosh on shirts, shorts, balls and shoes that we may not even notice it anymore. But, if you watched even one track race or boxing match at this year’s London Olympics you will have noticed that athletes from all across the globe were sporting the Nike ‘Volt’ Flyknit; a neon yellow/green shoe scientifically engineered to draw our attention.

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Where do designers get their inspiration?

Published on August 16, 2012

In a recent chat, we asked the group “Where do designers get their inspiration?” The top four responses were:

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Facebook Tip of the Week: Personally interact with the page

Published on August 15, 2012

Engage with posts using your personal account. Not only will this drive up impressions, it…

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