Communicators need to, well, better communicate.

Published on August 15, 2012

I just read a great blog post by Diane Schwartz, a contributing writer for The PRNews…

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Facebook Tip of The Week: Tag other pages in your posts

Published on August 8, 2012

  If you mention another store location, a publication, a business, etc. in a post,…

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27 things to know before you work in social media

Published on August 3, 2012

Recently, a client shared an article with me from www.ragan.com about the “27 things to know before you work in social media.” I thought our fellow social media peeps would get a kick out of this list.

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Reimagining Classic ideas with modern takes

Published on August 2, 2012

In our digital age of eblasts, wall posts, pins, upvotes, likes, check-ins, keywords, tweets and retweets it’s often easy to forget, or even dismiss the classic tools of marketing.

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Facebook Tip of the Week: Interact with Your Fans

Published on August 1, 2012

Monitor your Facebook page, checking at least once a day for comments and questions from…

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Merlot Honored in District Advertising Competition

Published on July 26, 2012

Our founding principles are firmly rooted in our company’s motto “Passion, Creativity, Results”. We value originality and are dedicated to treating every client as if they were our only client. Because of this commitment to excellence we have consistently been recognized by the AAF!

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Facebook Tip of the Week: Use Photos with your Links

Published on July 25, 2012

Facebook is a very visual social network. With the way the newsfeed is designed, images…

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Coca-Cola Remains Relevant in Ever-changing Marketplace

Published on July 20, 2012

When most of us think of Coca-Cola we have images of families gathered at barbeques,…

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Be Consistent! Facebook Tip of the Week

Published on July 18, 2012

Try to post at least once every weekday. If daily is too much, shoot for…

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WHY J.C. PENNEY MISSED THE TARGET

Published on July 12, 2012

The new marketing campaign and pricing strategy for JCPenney was supposed to boost brand engagement, sentiment, and most importantly, boost sales. I definitely give the company kudos for its daring moves, but somewhere along the way the strategy and execution simply missed the “target.”

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