Creative – Page 7 – Merlot Marketing

Nike’s Neon-Shoe Stunt – A “Marketing Masterstroke”

Published on August 21, 2012

It’s nothing new that Nike is the maker of all things athletic. We’re so used to seeing the Nike swoosh on shirts, shorts, balls and shoes that we may not even notice it anymore. But, if you watched even one track race or boxing match at this year’s London Olympics you will have noticed that athletes from all across the globe were sporting the Nike ‘Volt’ Flyknit; a neon yellow/green shoe scientifically engineered to draw our attention.

Reimagining Classic ideas with modern takes

Published on August 2, 2012

In our digital age of eblasts, wall posts, pins, upvotes, likes, check-ins, keywords, tweets and retweets it’s often easy to forget, or even dismiss the classic tools of marketing.

Merlot Honored in District Advertising Competition

Published on July 26, 2012

Our founding principles are firmly rooted in our company’s motto “Passion, Creativity, Results”. We value originality and are dedicated to treating every client as if they were our only client. Because of this commitment to excellence we have consistently been recognized by the AAF!

Coca-Cola Remains Relevant in Ever-changing Marketplace

Published on July 20, 2012

When most of us think of Coca-Cola we have images of families gathered at barbeques,…

WHY J.C. PENNEY MISSED THE TARGET

Published on July 12, 2012

The new marketing campaign and pricing strategy for JCPenney was supposed to boost brand engagement, sentiment, and most importantly, boost sales. I definitely give the company kudos for its daring moves, but somewhere along the way the strategy and execution simply missed the “target.”

sparking creative ideas 101

Published on July 10, 2012

In a creative field that can also be busy with tasks, meetings and deadlines I sometimes find that I need a little jumpstart to my creative process.