WHY J.C. PENNEY MISSED THE TARGET

Published on July 12, 2012

The new marketing campaign and pricing strategy for JCPenney was supposed to boost brand engagement, sentiment, and most importantly, boost sales. I definitely give the company kudos for its daring moves, but somewhere along the way the strategy and execution simply missed the “target.”

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sparking creative ideas 101

Published on July 10, 2012

In a creative field that can also be busy with tasks, meetings and deadlines I sometimes find that I need a little jumpstart to my creative process.

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