Successful advertising takes research

Published on October 10, 2011

Featured Friday, October 7, 2011, 3:00am PDT in the Sacramento Business Journal Customer input, message…

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‘Tis the Season: Top 10 Back-to-School Commercials

Published on August 29, 2011

Did you know that “Back-to-School” is the second largest selling season of the year ($69…

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Got PMS?

Published on July 26, 2011

The California Milk Processor Board altered a PMS-themed ad campaign after two weeks because of…

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What makes a great ad? Keep it Simple and Direct!

Published on February 17, 2011

Rance Crain, writer for Advertising Age wrote a rather lengthy article entitled “Why Many Super…

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Advertising can take you only so far

Published on February 9, 2011

Make sure customers’ experience is in line with marketing promise Sacramento Business Journal – by…

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The Evolution of Starbucks

Published on January 6, 2011

I don’t know if you saw, but Starbucks unveiled a new logo yesterday.  I heard…

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You don’t need a big budget to get results online

Published on December 27, 2010

Friday, December 3, 2010 Great video content can drive sales, awareness for your small business…

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Top Viral Ads of All Time

Published on November 29, 2010

Want your video to go viral?  You don’t need a  sexy product (or person for…

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Behind the scenes…

Published on October 29, 2010

I love this business! There is nothing better than developing the strategy and creative and…

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Print media needs to evolve to stay relevant

Published on September 26, 2010

People continue to talk about the “death” of print media.  And although I don’t think…

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