Five brand trends to watch

Published on May 1, 2015

Full text of article by Merlot Marketing CEO Debi Hammond, published May 1st, 2015 in…

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Content is King: 4 Tips for Creating Great Content Marketing

Published on November 5, 2014

Here at Merlot Marketing, we believe that great brands are built where the heart and mind intersect. It may sound like a high level venture, but a big part of capturing that special something is in the day-to-day, with digital content marketing.

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Marketing is Like Marital Bliss

Published on June 30, 2014

Great marketing begins with a great marriage. And that sometimes means tough love. A good…

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Traditional Marketing Still Works in the Mix

Published on February 21, 2014

In this rapidly changing marketing climate, it may be tempting to declare traditional advertising dead. However, as Merlot Marketing CEO Debi Hammond will argue, it’s very much alive and all it needs is the right integrated media mix.

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The law of sacrifice

Published on October 4, 2013

Who is your target audience? It’s a seemingly simple question. Easy…anyone in the market to…

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Don’t Play it Safe With Creative Advertising

Published on March 7, 2013

Robert Collier is quoted saying, “Playing safe is probably the most unsafe thing in the world….

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What IS Facebook and WHY use it?

Published on October 16, 2012

Facebook is finally telling its own story. From a marketing standpoint, Facebook does a good…

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What Does Your Client’s Purple Cow Look Like?

Published on September 24, 2012

A company’s success hinges on much more than creative, smart marketing or public relations packaging (which are extremely important!).

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The Original Facebook Media Kit

Published on August 28, 2012

Advertising on Facebook can be tricky. There are big gains to be made if you approach…

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Nike’s Neon-Shoe Stunt – A “Marketing Masterstroke”

Published on August 21, 2012

It’s nothing new that Nike is the maker of all things athletic. We’re so used to seeing the Nike swoosh on shirts, shorts, balls and shoes that we may not even notice it anymore. But, if you watched even one track race or boxing match at this year’s London Olympics you will have noticed that athletes from all across the globe were sporting the Nike ‘Volt’ Flyknit; a neon yellow/green shoe scientifically engineered to draw our attention.

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