Branding – Page 6 – Merlot Marketing

What IS Facebook and WHY use it?

Published on October 16, 2012

Facebook is finally telling its own story. From a marketing standpoint, Facebook does a good…

Three ways to ensure your customers have a good experience

Published on October 8, 2012

Companies spend a lot of time and money trying to get customers to walk through the door but don’t seem to notice when customers walk out planning never to return….No, you don’t need millions of dollars to differentiate your brand. Just look up, clean up and pick up, and you’d be amazed at what that will do for your brand experience. Improve your brand experience and improve your business!

Facebook tip of the week: Spread the word about other social media platforms

Published on October 3, 2012

Did you know that interaction on Facebook will increase if your followers also interact with…

What Does Your Client’s Purple Cow Look Like?

Published on September 24, 2012

A company’s success hinges on much more than creative, smart marketing or public relations packaging (which are extremely important!).

Sometimes the best rebrand is a brand refresh

Published on September 13, 2012

To stay relevant, companies need to evolve; not only with their products or services, but…

Being a “Preferred” Customer Never Felt So… Bad

Published on September 4, 2012

As a marketing executive, I do quite a bit of traveling. For years I had relied on Hertz as our go-to rental car company. But after upgrading to a Club Gold membership, shockingly our service level dropped. Over the course of about a year, a lot of little things happened, but when little things like not having my reservation or not having a car for me became the norm, I decided to switch to Avis.

Nike’s Neon-Shoe Stunt – A “Marketing Masterstroke”

Published on August 21, 2012

It’s nothing new that Nike is the maker of all things athletic. We’re so used to seeing the Nike swoosh on shirts, shorts, balls and shoes that we may not even notice it anymore. But, if you watched even one track race or boxing match at this year’s London Olympics you will have noticed that athletes from all across the globe were sporting the Nike ‘Volt’ Flyknit; a neon yellow/green shoe scientifically engineered to draw our attention.

Coca-Cola Remains Relevant in Ever-changing Marketplace

Published on July 20, 2012

When most of us think of Coca-Cola we have images of families gathered at barbeques,…

WHY J.C. PENNEY MISSED THE TARGET

Published on July 12, 2012

The new marketing campaign and pricing strategy for JCPenney was supposed to boost brand engagement, sentiment, and most importantly, boost sales. I definitely give the company kudos for its daring moves, but somewhere along the way the strategy and execution simply missed the “target.”

Repositioning Your Brand for Success in the “New Economy”

Published on June 26, 2012

It’s a healthy process for any company to take a step back and evaluate whether their brand needs to be repositioned for success in the “New Economy.”

Pin It on Pinterest