Branding

Steve Jobs’ 10 Commandments for Managing the Creative Process

Published on June 12, 2012

We could all learn a thing or two from Steve Jobs. Good was never good enough. And he expected the impossible to be achieved – and surprisingly, it often was. He was intensely focused on perfection down to the tiniest of details. When it comes to marketing, details matter at every level.

I have an iPhone and iPad, do I really need an iPoo?

Published on May 31, 2012

Technology continues to make its way into every room in our homes, and bathrooms are no exception.

Why businesses should jump on the Pinterest bandwagon.

Published on March 7, 2012

Pinterest is the latest social media tool to catch fire and I think it’s hear to stay. Why? Because it’s easy, it’s visual and ‘easy’ and ‘visual’ are the ways Americans prefer to consume everything today. We are a visual and brand-driven society and Pinterest plays into both.

Sex, Dogs and Rock ‘n Roll!

Published on February 6, 2012

Sex, Dogs and Rock ‘n Roll! That about sums up the Super Bowl ads for 2012! Although there weren’t any groundbreaking ads such as Apple’s 1984, there are a few that did stand out. So, with companies spending up to $3.5 million dollars per spot, who got it right this year?

I’m Obsessed with Pinterest – Have You Been Introduced?

Published on February 2, 2012

Most recently, I discovered Pinterest which is down-right genius! For those that have not been introduced, Pinterest is a platform for sharing images that inspire you visually with ideas on organization, wedding planning, home décor, cooking, planning your child’s birthday party and the list goes on. So, how does this fabulous new tool apply to businesses? From my vantage point, if your product can be used to inspire women in any way, you have a place on Pinterest.

LEAVE IT TO THE PROFESSIONALS

Published on January 31, 2012

With the mainstream use of social media, it’s not shocking that more and more brands are leveraging this movement by establishing a social media presence through Facebook, Twitter, YouTube, etc. But what is shocking is how some of these brands are going about doing it.

Steve Jobs’ 10 Commandments for Managing the Creative Process

I have an iPhone and iPad, do I really need an iPoo?

Why businesses should jump on the Pinterest bandwagon.

Sex, Dogs and Rock ‘n Roll!

I’m Obsessed with Pinterest – Have You Been Introduced?

LEAVE IT TO THE PROFESSIONALS

What are The Key Behaviors of Top Social Media Influencers?

Subway’s $2 sub wins in more ways than one!

How do you keep a brand relevant? Deliver the ‘goods’ and unwrap Mariah!

Successful advertising takes research

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