Is your Social Media Program Driving Sales?

Published on October 5, 2011

Last week we traveled to visit one of our clients, a national brand in the…

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McDonald’s turns to Starbuck’s & Apple for inspiration.

Published on May 9, 2011

McDonald’s is making an interesting move with its brand – shunning bright red roofs and…

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What makes a great ad? Keep it Simple and Direct!

Published on February 17, 2011

Rance Crain, writer for Advertising Age wrote a rather lengthy article entitled “Why Many Super…

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Advertising can take you only so far

Published on February 9, 2011

Make sure customers’ experience is in line with marketing promise Sacramento Business Journal – by…

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The Evolution of Starbucks

Published on January 6, 2011

I don’t know if you saw, but Starbucks unveiled a new logo yesterday.  I heard…

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You don’t need a big budget to get results online

Published on December 27, 2010

Friday, December 3, 2010 Great video content can drive sales, awareness for your small business…

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Behind the scenes…

Published on October 29, 2010

I love this business! There is nothing better than developing the strategy and creative and…

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A winning website starts with the basics

Published on October 11, 2010

Friday, October 1, 2010 Biz Savvy Focus should be on messaging, usability, personality, then design…

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How much more evidence do you need to join the “Social Media Revolution”? But do it right!

Published on June 10, 2010

Social media should without a doubt be a part of your overall marketing strategy.  Key…

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Want more ‘friends’ and ‘followers?’

Published on June 7, 2010

Friday, June 4, 2010 Target your social media efforts by going for quality over quantity…

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