What Does Your Client’s Purple Cow Look Like?

Published on September 24, 2012

A company’s success hinges on much more than creative, smart marketing or public relations packaging (which are extremely important!).

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Event Planning, How to Avoid Chaos

Published on August 31, 2012

Event planning can be one of the most fun and exciting elements of a PR pro’s responsibilities. As soon as I’m charged with an event, I immediately start visualizing all of the great menus we can create, music to be played, etc.

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Nike’s Neon-Shoe Stunt – A “Marketing Masterstroke”

Published on August 21, 2012

It’s nothing new that Nike is the maker of all things athletic. We’re so used to seeing the Nike swoosh on shirts, shorts, balls and shoes that we may not even notice it anymore. But, if you watched even one track race or boxing match at this year’s London Olympics you will have noticed that athletes from all across the globe were sporting the Nike ‘Volt’ Flyknit; a neon yellow/green shoe scientifically engineered to draw our attention.

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Communicators need to, well, better communicate.

Published on August 15, 2012

I just read a great blog post by Diane Schwartz, a contributing writer for The PRNews…

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A little bragging? Absolutely!

Published on March 29, 2012

Merlot brings home four awards at this year’s SPRA 2011 CAPPIE Awards! Michelle, Debi &…

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A Modern Definition of Public Relations

Published on March 6, 2012

Earlier this month, the Public Relations Society of America (PRSA) released the winning modern definition of PR as: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” We’re curious to know – do you agree?

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PR + Social Media: Should you contact the media via social media?

Published on February 16, 2012

The way we communicate has changed forever. Social media is now an integral part of our public relations programs and should be an integral part of yours as well. The rule of thumb for contacting the media via social media is this – know the person, their beat, their interests and their publication, program or blog, and then pitch a great story!

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Subway’s $2 sub wins in more ways than one!

Published on December 1, 2011

Wendy’s has its $0.99 menu! McDonald’s, Taco Bell and almost every other major fast food…

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How do you keep a brand relevant? Deliver the ‘goods’ and unwrap Mariah!

Published on November 11, 2011

Jenny Craig hired Valerie Bertinelli to show off her figure at almost 50 – in…

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We’re Not Doctors, But We Do Have Five Cures for Writer’s Block

Published on September 15, 2011

Is this your worst nightmare? You sit down at your computer to write a press…

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