Augment shrinking advertising budget by capitalizing on public relations

Published on July 7, 2009

What’s your favorite advertising campaign of all time? Go ahead, take a moment and I’m…

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Southwest Airlines garners millions of impressions with rapping flight attentant

Published on July 1, 2009

Southwest Airlines continues to garner positive press by hiring great employees.  It’s one thing to…

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Merlot Wins Six CAPPIE Awards for Public Relations Work

Published on May 27, 2009

Merlot Marketing walked away from the CAPPIE Awards Show with two GOLD and four SILVER…

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Now Oprah Has 1 Million Followers Too. OMG, Run For Your Lives!

Published on May 15, 2009

Loved this article by Simon Dumenco Published: May 14, 2009 It’s rather breathtaking to contemplate…

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“Pepsi Sucks!” According to Yankees Fans. Pepsi Promotion Backfires.

Published on April 19, 2009

Pepsi over-promised and under-delivered on its New York Yankees promotional tie-in. Fans showed up early…

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Mattel’s Barbie Real-Life Dream House Generates Buzz!

Published on March 18, 2009

Mattel’s PR stunts continue to garner press coverage.  I can’t say it’s always the best…

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Flying Billboard Gets Mixed Reviews

Published on March 4, 2009

Southwest Airlines has received mixed reviews for its recent promotion of Sports Illustrated’s 2009 Swimsuit…

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Branson’s Brilliance: Another successful PR move by British Billionaire

Published on February 16, 2009

Billionaire Richard Branson never ceases to amaze me.  When it comes to PR, the guy…

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He’s (Not So) Gr-r-r-eight! Kelloggs Fires Phelps in a Good PR Move

Published on February 10, 2009

August 19, 2008 marked an exciting day for Kellogg Company.  This is what was released…

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Motrin makes moms mad: Viral ad campaign a little too ‘viral’

Published on November 30, 2008

I am the last person (or more specifically put, mom) in the world to get…

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