Published Articles – Page 2

Millennials haven’t left Facebook, but they use it differently

Published on June 27, 2016

This article was originally published on Friday, June 24, 2016 in the Sacramento Business Journal. We’re…

Personalize your marketing approach

Published on December 15, 2015

Published October 16, 2015 in the Sacramento Business Journal Personalization is not only what’s “next”…

Turn the tables on bad PR

Published on August 27, 2015

Published August 21, 2015 in the Sacramento Business Journal A common concern for business owners…

Your Brand Needs Attention

Published on June 29, 2015

Published June 26, 2015 in the Sacramento Business Journal What is a brand? Ask five…

Five brand trends to watch

Published on May 1, 2015

Full text of article by Merlot Marketing CEO Debi Hammond, published May 1st, 2015 in…

Three ways to ensure your customers have a good experience

Published on October 8, 2012

Companies spend a lot of time and money trying to get customers to walk through the door but don’t seem to notice when customers walk out planning never to return….No, you don’t need millions of dollars to differentiate your brand. Just look up, clean up and pick up, and you’d be amazed at what that will do for your brand experience. Improve your brand experience and improve your business!

Facebook use still works to build client relationships

Published on July 3, 2012

Premium content from Sacramento Business Journal by Debi Hammond Date: Friday, June 8, 2012, 3:00am…

Is the Success of Video Marketing Threatened with YouTube Views Falling?

Published on May 17, 2012

In this week’s Ad Age article entitled, “YouTube’s Video Views Are Falling — By Design” it talks about the fact that YouTube is now more focused on increasing user engagement with videos instead of total clicks by users. Does this change the way you think about your current or planned video campaign?

Avoid Flash so smartphone users can see your site

Published on May 10, 2012

Businesses large and small dedicate significant marketing dollars to drive customers to their websites. Increasingly it is becoming a consumer’s first step in their buying decisions. However, as consumer behavior continues to evolve, and more and more consumers transition from desktop and laptop computers to mobile devices, many companies are losing out on the opportunity to capture customers and promote their brands because their websites are not optimized for mobile devices — in fact their websites might not be visible to mobile devices at all.

Community bank marketing cashes in on big-bank backlash

Published on April 25, 2012

A few weeks back our client, River City Bank, was featured in the Sacramento Business Journal for the “New Yorker Campaign” that I’m proud to say, Merlot Marketing developed. Of course, we need to brag a little. We are thrilled to announce that Merlot Marketing has been recognized by the American Advertising Federation (AAF) regionally with an ADDY and recently received an ADDY for the district, which includes Northern California and Northern Nevada. The campaign is now on its way to the National ADDY awards in Washington D.C.!

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