PR: A great example of why it’s so important to “get it right!”

Published on October 14, 2011

In college I had a professor that said “if you turn in a press release…

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JC Penney pulls “Girls are pretty (but dumb)” t-shirt

Published on September 2, 2011

A back-to-school t-shirt garnered JCPenney a lot of bad press that started via social media…

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Get on board or get left behind…

Published on August 23, 2011

It’s imperative for companies to start integrating their marketing initiatives. Utilizing tags is just one…

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Care more than your competitors

Published on August 15, 2011

Published: Friday, August 5, 2011, 3:00am PDT Premium content from Sacramento Business Journal – by…

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Got PMS?

Published on July 26, 2011

The California Milk Processor Board altered a PMS-themed ad campaign after two weeks because of…

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We are looking for Passionate & Talented Social Media Strategist

Published on April 22, 2011

Merlot Marketing is a growing and dynamic agency offering opportunities to work on local and…

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Part-time: Graphic Designer

Published on March 29, 2011

Merlot Marketing is a growing and dynamic agency offering opportunities to work on local and…

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What makes a great ad? Keep it Simple and Direct!

Published on February 17, 2011

Rance Crain, writer for Advertising Age wrote a rather lengthy article entitled “Why Many Super…

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Facebook continues to broaden reach with new “comments” system

Published on February 1, 2011

It will be interesting to see where Facebook goes next. With its fairly recent “check-in”…

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The Evolution of Starbucks

Published on January 6, 2011

I don’t know if you saw, but Starbucks unveiled a new logo yesterday.  I heard…

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